Blog: Marketing

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Marketing is a broad term for making your brand, product, or service more visible. Marketing can include content, social, email, and advertising.

Talking YouTube Marketing on the Honest eCommerce Show

Recently, I sat down with Chase Clymer and Annette Grant of the Honest eCommerce podcast to talk about using YouTube videos to reach more customers. Chase had reached out to me, because he saw what I was doing with my YouTube channel, and very graciously asked me to share those insights with their audience. The […]

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Should You Depend on a Social Network to be Your Content Platform?

A 2016 survey of small business owners shows that nearly half of small businesses don’t have a website. This number is astounding, because without a website, you are pretty much invisible online. According to a 2012 report by Fleishman-Hillard, 89% of consumers use a search engine before making a purchase decision. According to a 2015 […]

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How To Track MailChimp Clicks in Google Analytics

Recently, someone asked me if there’s a way to connect MailChimp to Google Analytics, track what links people click. The answer is YES! Below are the steps you need to take to track MailChimp clicks in Google Analytics. Why Add Google Analytics Information MailChimp already has fairly robust email campaign information, which can be found […]

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Offline And Online Marketing Are Both Important

As a business owner, you always want more people to walk through your doors to buy what you’re selling. The key to that nowadays is to continually focus on online marketing and face-to-face meetings that happen offline. Most sales reps or business owners can close the deal if they meet you face-to-face. But this isn’t […]

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Utilizing Email Marketing To Grow Your Business

If you’re running a regional business, you’ve probably already integrated email newsletters into your marketing strategy. It’s likely that you already understand the importance of leveraging email lists. If you are a smaller business, you’ve heard other business owners tell you to start leveraging email marketing. But you may not understand why email marketing is […]

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