Blog: Business Strategy and Entrepreneurship

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Business Strategy and Entrepreneurship

Entrepreneurship is not for the faint of heart. Running a business is a lot of work, but the rewards can be great. In these archives, we look at the realities of running a business, being an entrepreneur, and doing the day-to-day work that makes the engine go.

Technicians vs Professionals

Today’s post is for solo entrepreneurs, freelancers, and service based businesses, but the concepts discussed can apply to certain types of businesses outside of that. The topic de jour is “Are you a technician or a professional? And what’s the difference between the two?” Proceed with caution, you might alter your way of thinking. Technicians […]

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Value Pricing vs Cost Based Pricing

One of the biggest decisions a business can make is whether to value pricing or cost based pricing for their product or service. Cost based pricing, also known as commodity pricing, is based on what the competitive market will bear. Value based pricing centers around the perceived or actual value added to the customer. Let’s […]

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What Makes Your Business Unique?

Ask a hundred business owners in a category what their points of distinction are. You’ll hear adjectives like high quality, affordable, fast, reliable, convenient or experienced. These are all good, but how many of their competitors are claiming to deliver the same things? Your business and marketing plans should consider what makes your business unique. […]

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Working With Design Clients: A New Philosophy

Working collaboratively with clients is an essential skill for any SEO agency or web design agency that want to succeed. Yet many of us treat client relations as a secondary concern. Even worse, some agencies are missing the opportunity to make their design clients partners in the creative process. Let’s look at some of the […]

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