Blog: Business Strategy and Entrepreneurship

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Business Strategy and Entrepreneurship

Entrepreneurship is not for the faint of heart. Running a business is a lot of work, but the rewards can be great. In these archives, we look at the realities of running a business, being an entrepreneur, and doing the day-to-day work that makes the engine go.

Listening Is a Competitive Advantage

Many web designers think of design as an outlet for creativity. Yes, creativity helps immensely in this job. But there’s many of us who believe that being a designer it goes a bit deeper. I believe that design should be focused on solving problems and understanding business objectives first and foremost. How do we determine […]

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Focus on Top-Line Revenue, Not Cutting Costs

Cash flow is like oxygen for businesses. Without cash flow, a business will asphyxiate. The ability to consistently turn a profit means survival. Businesses that are in the danger zone — right on the line between financial comfort and anxiety, often turn to cutting costs. I agree that cutting costs is a good idea, but […]

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Setting Clear Expectations For Work Performance

Businesses of every size value high performing employees. Savvy businesses spend a lot of time thinking about what characteristics their company culture should exhibit. The ultimate goal is to hire the most talented employees, who are self-starters, and take ownership of their work and any problems they encounter. But hiring is not a perfect process, […]

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What’s Your Point Of Differentiation?

There are three main points of differentiation for a business. Be cheapest, be fastest / have best service, or be highest overall quality. It’s possible to do two, I have a hard time thinking of any company that consistently does all three. This means you have to make choices, and decide who you serve, and […]

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“Will You Build My Site For Equity?”

“Will you build my website in exchange for equity?” Every developer I have ever met has been asked this question before. Some hear it several times a month. Some developers already work for funded startups, where the hopes are the company goes public, and they are on the ground floor of stock options. With the […]

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Balancing Business, Creative and Technical Skills

If you’re an independent web professional, how to you balance your energy between business, creativity and technology? When you’re flying solo, you have to focus on every aspect of your business, while working towards making the business larger than yourself. One thing that is helpful is to create enough room in your schedule to handle […]

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