Every year, I do a year in review, recapping what happened in the business. You can see previous years here: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013. This year’s recap is about four years after I pivoted the business from focusing on mostly on website builds to mainly on SEO. The trajectory of my […]
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Business & Entrepreneurship
Year in Review 2021
2020 Year in Review
2020 was not a typical year, at least for many of us. There was a lot going on, including COVID, worldwide social issue movements, civil unrest, and a stressful election year in the US. Most agency and business owners were facing tough challenges, due to the pandemic, supply-chain lag, market uncertainty, social upheaval, and isolation. […]
2019 Year in Review
Around this time each year, I publish a year in review post. This is to help me reflect on what has happened and what I’ve learned. It’s also to help me look back and see what progress I’ve made. If you want to track the progress over time, check out the years in review for […]
2018 Year in Review
Each year, I do a year in review post, so I can document the progress of my business, and look back and reflect on what’s happened. As a marketer, I feel it is important to chronicle what is working, and what isn’t. But this also lines up with one of our Core Values — transparency. […]
Why I Changed My Positioning & the Thought Process Behind It
Published February 15th, 2018
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A few of my colleagues in web design asked me to write this post, so here it is. Not too long ago, I chose a new direction for my consultancy, and a specific vertical to serve. By writing down my thought process, and why I made the decision to niche down with SEO for manufacturers. […]
2017 Year in Review
The only thing that is constant is change. Especially in web development. But the biggest change that Lockedown SEO went through in 2017 was to pivot our core offering. In previous years, (see 2013, 2014, 2015, and 2016), the business model was primarily WordPress development in exchange for money. During the first five years, I […]
The End of Agency Siloing: Collaboration Between Web Agencies
Published October 1st, 2017
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Today I’m going to call out one of the biggest problems that I’ve seen in the web agency space. This is the pattern that I’ve seen I repeated in many places, and something that should cease immediately. Instead of collaboration between web agencies on joint projects, oftentimes we see the siloing of different agencies, and […]
2016 Year in Review
Welcome to the fourth annual year in review post! I like year in review posts, because it forces you to take a step back and evaluate what you’ve actually accomplished. Publishing your progress each year allows you to see things in a larger perspective. We have a tendency to get caught up in daily routine, […]
Small Beginnings: The Gift of Persistence
A reminder that all things have small beginnings, and that the real victory is in the journey, not in the winner’s circle.
Don’t Stop Marketing When You’re Already Busy
I’m a firm believer that when you’re busiest is when you need to step on the gas the hardest. When you’re getting more and more business through the door, it’s a sign you’re doing something right. In 2016 and beyond, SEO is all about building a strong brand. Don’t believe that? Look at the sites […]