Blog: Business and Entrepreneurship

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Business and Entrepreneurship

As you already know, entrepreneurship is not for the faint of heart. Running a business is a lot of work, but the rewards are great. The economy would not be as robust as it is without business leaders willing to take the risk and put it all on the line to be job creators and entrepreneurs. IN these archives, we talk more about the nitty gritty of running a business, being an entrepreneur, and doing the day-to-day work that makes the engine go.

Should You Join Your Local Chamber of Commerce?

Every business day this week in Sacramento, all the local Chambers are organizing crossover events designing to help small businesses. I attended a function last night where there were six or seven chambers in attendance. I even got interviewed for a promotional video being out together to encourage membership. Later this week I’ll be attending […]

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Who Is Your Perfect Customer?

Who is your perfect customer? Do you know them when you see them? Developing customer personas is an important part of your marketing strategy. Sometimes we ask businesses who they are targeting with their products. Occasionally, the answer sounds something like this: “men and women, 18 to 100 years old, all demographics — basically everyone”. […]

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Do You Need To Pay Sales Tax On E-commerce Stores?

Site owners with e-commerce stores face a unique challenge when it comes to sales tax. Here in the United States, each state has it’s own laws concerning what sales tax you pay on your online sales form your e-commerce store. To make it more confusing, depending what state you live in, you have to compute […]

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