2020 was not a typical year, at least for many of us. There was a lot going on, including COVID, worldwide social issue movements, civil unrest, and a stressful election year in the US. Most agency and business owners were facing tough challenges, due to the pandemic, supply-chain lag, market uncertainty, social upheaval, and isolation. […]
Category Archives:
Business Strategy and Entrepreneurship
2020 Year in Review
2019 Year in Review
Around this time each year, I publish a year in review post. This is to help me reflect on what has happened and what I’ve learned. It’s also to help me look back and see what progress I’ve made. If you want to track the progress over time, check out the years in review for […]
2018 Year in Review
Each year, I do a year in review post, so I can document the progress of my business, and look back and reflect on what’s happened. As a marketer, I feel it is important to chronicle what is working, and what isn’t. But this also lines up with one of our Core Values — transparency. […]
2017 Year in Review
The only thing that is constant is change. Especially in web development. But the biggest change that Lockedown Design & SEO went through in 2017 was to pivot our core offering. In previous years, (see 2013, 2014, 2015, and 2016), the business model was primarily WordPress development in exchange for money. During the first five […]
The End of Agency Siloing: Collaboration Between Web Agencies
Published October 1st, 2017 No Comments on The End of Agency Siloing: Collaboration Between Web AgenciesToday I’m going to call out one of the biggest problems that I’ve seen in the web agency space. This is the pattern that I’ve seen I repeated in many places, and something that should cease immediately. Instead of collaboration between web agencies on joint projects, oftentimes we see the siloing of different agencies, and […]
2016 Year in Review
Welcome to the fourth annual year in review post for Lockedown Design & SEO! I like year in review posts, because it forces you to take a step back and evaluate what you’ve actually accomplished. Publishing your progress each year allows you to see things in a larger perspective. We have a tendency to get […]
Small Beginnings: The Gift of Persistence
A reminder that all things have small beginnings, and that the real victory is in the journey, not in the winner’s circle.
Don’t Stop Marketing When You’re Already Busy
I’m a firm believer that when you’re busiest is when you need to step on the gas the hardest. When you’re getting more and more business through the door, it’s a sign you’re doing something right. In 2016 and beyond, SEO is all about building a strong brand. Don’t believe that? Look at the sites […]
Should You Join Your Local Chamber of Commerce?
Every business day this week in Sacramento, all the local Chambers are organizing crossover events designing to help small businesses. I attended a function last night where there were six or seven chambers in attendance. I even got interviewed for a promotional video being out together to encourage membership. Later this week I’ll be attending […]
Who Is Your Perfect Customer?
Who is your perfect customer? Do you know them when you see them? Developing customer personas is an important part of your marketing strategy. Sometimes we ask businesses who they are targeting with their products. Occasionally, the answer sounds something like this: “men and women, 18 to 100 years old, all demographics — basically everyone”. […]