Blog: Business Strategy and Entrepreneurship

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Business Strategy and Entrepreneurship

Entrepreneurship is not for the faint of heart. Running a business is a lot of work, but the rewards can be great. In these archives, we look at the realities of running a business, being an entrepreneur, and doing the day-to-day work that makes the engine go.

The End of Agency Siloing: Collaboration Between Web Agencies

Today I’m going to call out one of the biggest problems that I’ve seen in the web agency space. This is the pattern that I’ve seen I repeated in many places, and something that should cease immediately. Instead of collaboration between web agencies on joint projects, oftentimes we see the siloing of different agencies, and […]

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Don’t Stop Marketing When You’re Already Busy

I’m a firm believer that when you’re busiest is when you need to step on the gas the hardest. When you’re getting more and more business through the door, it’s a sign you’re doing something right. In 2016 and beyond, SEO is all about building a strong brand. Don’t believe that? Look at the sites […]

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Should You Join Your Local Chamber of Commerce?

Every business day this week in Sacramento, all the local Chambers are organizing crossover events designing to help small businesses. I attended a function last night where there were six or seven chambers in attendance. I even got interviewed for a promotional video being out together to encourage membership. Later this week I’ll be attending […]

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Who Is Your Perfect Customer?

Who is your perfect customer? Do you know them when you see them? Developing customer personas is an important part of your marketing strategy. Sometimes we ask businesses who they are targeting with their products. Occasionally, the answer sounds something like this: “men and women, 18 to 100 years old, all demographics — basically everyone”. […]

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