The only thing that is constant is change. Especially in web development. But the biggest change that Lockedown Design went through in 2017 was to pivot our core offering. In previous years, (see 2013, 2014, 2015, and 2016), the business model was primarily WordPress development in exchange for money. During the first five years, I […]
Business and Entrepreneurship
Welcome to the fourth annual year in review post for Lockedown Design! I like year in review posts, because it forces you to take a step back and evaluate what you’ve actually accomplished. Publishing your progress each year allows you to see things in a larger perspective. We have a tendency to get caught up […]
A reminder that all things have small beginnings, and that the real victory is in the journey, not in the winner’s circle.
I’m a firm believer that when you’re busiest is when you need to step on the gas the hardest. When you’re getting more and more business through the door, it’s a sign you’re doing something right. In 2016 and beyond, SEO is all about building a strong brand. Don’t believe that? Look at the sites […]
Every business day this week in Sacramento, all the local Chambers are organizing crossover events designing to help small businesses. I attended a function last night where there were six or seven chambers in attendance. I even got interviewed for a promotional video being out together to encourage membership. Later this week I’ll be attending […]
Who is your perfect customer? Do you know them when you see them? Developing customer personas is an important part of your marketing strategy. Sometimes we ask businesses who they are targeting with their products. Occasionally, the answer sounds something like this: “men and women, 18 to 100 years old, all demographics — basically everyone”. […]
Site owners with e-commerce stores face a unique challenge when it comes to sales tax. Here in the United States, each state has it’s own laws concerning what sales tax you pay on your online sales form your e-commerce store. To make it more confusing, depending what state you live in, you have to compute […]
Life is interesting. Unconsciously, most of us choose what is the safest path instead of an uncertain path. I’ve been guilty of this myself, and I understand why taking a safe and secure path is a good decision for a lot of people. But the thing about the safe path is that almost everyone is […]
Year-end reviews are cathartic. For the transparent business, a recap of the previous year is a public record of whether it met some of its goals for the year. For me, year-end reviews are a way to keep me accountable for setting goals and keeping track of what I’ve accomplished (or which of my targets […]
Clients come to service providers in a time of need. Reassuring clients means listening to them, being honest with them, and making them feel at ease.