A SEO Audit Helped This Fitness Club Get More Signups
Now, I know that we always talk about how we specialize in SEO for manufacturing and industrial companies. However, we wanted to show you that SEO can benefit all kinds of businesses.
For this athletic club, we did a SEO audit, then completed all the items on the list we put together in a one-time local SEO campaign. As you’ll see in a bit, they made significant improvements on some of their target keyword phrases.
The Backstory: How We Came to Work Together
Saugatuck Rowing and Fitness Club was a rowing club founded by Dr. Howard Winklevoss, whose twin sons had learned to row under the guidance of Coach James Mangan. (Yes, those Winklevoss twins.)
Fast forward several years, and some East Coast agency friends of mine had designed a site template for RowAmerica. The team at Saugatuck Rowing and Fitness wanted to make some custom adjustments to the theme, but the original agency didn’t have the resources to do it at that time, and forwarded their contact information to me.
We helped them build and launch their new site in October of 2017. Later, I pitched them on an SEO audit, and some follow-up work. They said yes, and we got to work.
The Goal of the SEO Campaign
Our mission was to increase their rankings for specific terms in their target market, so they get more fitness club membership signups.
They were already ranking for “rowing club” in their market of Westport, Connecticut. But, they were ranking on page two or three of Google for key search terms like “health club”, “athletic club”, “fitness center”, and “fitness club” for Westport, Connecticut.
The Results of the SEO Campaign
We improved their rankings on key phrases from page 2 and 3 and not appearing in the local 3-pack map, to being on page 1 and appearing in the Google 3-pack map. This helped them get more organic search traffic and more club signups.
The screenshots below are all from November 4th, 2018, using a tool that simulates search from Westport, CT.
Quote From Suzanne Pullen, then General Manager
Fitness Club Advisor
Lockedown Design & SEO’s expertise and focus on customer service have been much appreciated. They maintained constant control of the project, working efficiently and providing prompt, valuable communication. The knowledge they displayed and the personal attention they showed us were outstanding.