Helping a Rapidly Growing Cannabis Display Manufacturer Grow E-Commerce Sales
Bud Bar Displays is a rapidly growing business that designs innovative product lines for the cannabis container and dispensary display market. Owner Will Smith and his wife Cheryl have spent decades designing product displays for retailers, focusing on acrylic and plastic fabrication.
The original incarnation of the Bud Bar Displays website appeared in 2010, and we started working with them in June 2016, after another web developer launched the last version of their site.
Over the last three years, their online sales have increased considerably. Our role during that time has been providing monthly web development, e-commerce customization, and website support.
In late 2018, it was time to make a change.
The infrastructure of the website needed an overhaul, both cosmetically, and underneath the hood. With sales expanding from national to international, the old framework powering the site needed to be more performant. The website also needed to have better design, both for customer experience, and for new marketing initiatives.
Several products were launched in the last six months, with more in the pipeline. The new site was custom built from the ground up, and the old Themforest-powered site was retired.
Improvements in the new version of the site: increased legibility, reduced database load, page speed gains, better user experience, simplified navigation, larger product imagery.
As this market segment continues to grow, we have no doubt that Bud Bar Displays will continue to grow and expand. We are proud to be a small part of their continuing success.
Below: a screenshot of an individual product page on their website.
Note: This is a custom-built, one-of-a-kind WordPress theme, built specifically for Bud Bar Displays. You can’t buy it off the shelf on any theme marketplace. The theme was designed entirely “in the browser”, meaning no Photoshop or Sketch mockups were produced before development.
Quote From Will Smith, the Business Owner
Founder, Bud Bar Displays
His communication during changes and returning of calls is 5 stars. Thanks John, you’re awesome!
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