How Does Your Agency Measure the ROI of a Website Redesign?

Your website is the foundation for your online marketing efforts. As a growing company, you re-evaluate your website periodically to make sure it is serving your business objectives. One question you should be asking your partner web agency is, “How will you measure the ROI of a website redesign?” I believe that any website redesign […]

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It Takes Three Legs To Make A Table Stand

You’ve heard it said, “it takes three legs to make a table stand”. Similarly, your website, your most important marketing asset, also takes three legs to stand. The three legs I’m talking about are content, design, and development/UX. Much as a table lays flush with three legs, your website needs these three pillars to properly […]

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The End of Agency Siloing: Collaboration Between Web Agencies

Today I’m going to call out one of the biggest problems that I’ve seen in the web agency space. This is the pattern that I’ve seen I repeated in many places, and something that should cease immediately. Instead of collaboration between web agencies on joint projects, oftentimes we see the siloing of different agencies, and […]

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