Your website is the foundation for your online marketing efforts. As a growing company, you re-evaluate your website periodically to make sure it is serving your business objectives. One question you should be asking your partner web agency is, “How will you measure the ROI of a website redesign?” I believe that any website redesign […]
How Does Your Agency Measure the ROI of a Website Redesign?
Published November 4th, 2017No Comments on How Does Your Agency Measure the ROI of a Website Redesign?It Takes Three Legs To Make A Table Stand
You’ve heard it said, “it takes three legs to make a table stand”. Similarly, your website, your most important marketing asset, also takes three legs to stand. The three legs I’m talking about are content, design, and development/UX. Much as a table lays flush with three legs, your website needs these three pillars to properly […]
The End of Agency Siloing: Collaboration Between Web Agencies
Published October 1st, 2017No Comments on The End of Agency Siloing: Collaboration Between Web AgenciesToday I’m going to call out one of the biggest problems that I’ve seen in the web agency space. This is the pattern that I’ve seen I repeated in many places, and something that should cease immediately. Instead of collaboration between web agencies on joint projects, oftentimes we see the siloing of different agencies, and […]
Single Page Website SEO: Can I Rank for Multiple Search Terms?
Published September 26th, 20175 Comments on Single Page Website SEO: Can I Rank for Multiple Search Terms?The #1 question we hear when it comes to single page website SEO is, “Can you rank multiple search terms on a one page website?” Or in other words, how many search terms can you rank a one-page website for? Ranking a on page website for a few closely-related search terms should not be a […]
Output Taxonomies List for Custom Post Type by Post ID
This is a code snippet I used recently for a custom WordPress theme I built for a client. The client was getting their site redesigned in part because they wanted to be found in Google, and in part because it was time for a re-branding. This specific custom post type had it’s own category taxonomy. […]
“If I Link to Competitors, Will it Hurt My SEO?”
Recently, I had a client ask me an intriguing question. I’m putting together an article explaining the difference between [two different things in their industry]. If I were to link to my competitors, will that help or hurt my search ranking? I suspect it will boost the competition, but no big deal. This is an […]
How Does Quality Content Affect SEO?
When it comes to SEO, we’ve all heard the adage, content is king. But how important is quality content to your SEO rankings? Google went on record in March 2016 that saying the most important search ranking factors are quality content, back link profile, and machine learning. But what determines quality content? What Google says […]
The Guide to SEO Friendly URLs
The URL, or web address of the page is an often overlooked component of SEO. Today, we’ll look at how to create SEO friendly URLs. Once you get past great content and a quality back link profile, SEO comes down to a lot of little things. The URL structure of your website and your web […]
The Meta Description and It’s Role in SEO
The meta description is the 160 characters of text below the title tag and URL in search engine results. The meta description is there to tell the story of the page, and should be written to convert searchers into people to click on your results. The most interesting search results are the ones that get […]
Title Tag SEO: Optimizing Titles For Better Ranking
What is the title tag and why does it matter for SEO? The title tag is the headline that appears in a search result. Also, the title tag appears in your browser tab when you are viewing that page. The title tag is meant to be a concise representation of what a web page is […]