Optimizing images for SEO often gets overlooked. We look at three things you should do for every image that you use on your website, and how each of these things can improve your SEO and user experience.
Reviews, and the reputation of your business, play a huge role in your SEO. For local SEO in particular, Google reviews, Yelp reviews, and industry specific reviews affect your rankings in your city. Some of you that I’ve talked to were surprised to hear that your Yelp reviews have a direct influence on your Google […]
WordPress is currently the world’s most popular content management system (CMS), a fancy say of saying it’s a platform for building websites. If you have a blog on your WordPress site, you can label the posts with different categories and tags. These are ways to sort the articles into taxonomies, so people can find more […]
YouTube hashtags are a new feature for video creators on YouTube. The hashtags appear above the video title when you are watching an individual video. How do you get hashtags on your YouTube videos? Put the hashtags in the video description and save it. You can have up to three hashtags in a video. When […]
Google is rolling out mobile-first indexing to all websites in July of 2018. This means that Googlebot will crawl and index the mobile versions of your web pages, and list those in search results. Here are all the things you need to know about mobile-first indexing, and how it will affect your SEO going forward.
Today’s question: if you buy extra domain names and point them at your main website, does that improve your SEO? In most cases, pointing extra domain names at your website won’t do anything. However, there are some reasons you might want to do this anyway. We’ll look at why and when buying extra domain names […]
What’s the biggest misconception in SEO? Perhaps, it’s the belief that creating great content is the beginning and end of SEO. Let me say, there’s simply no way you will rank well without great content. But there’s a lot more to the equation than “writing great content, and they will come.”
Occasionally, you’ll see businesses without a website inside of the Google 3-pack map, at the top of local search results. Why does this happen? Where does Google get this info?
Many manufacturing firms we see are using AdWords to drive web traffic. But AdWords is just renting traffic. By adding SEO to the mix, you’ll get more of the search results page and more overall traffic, over a longer time frame.
There’s a practical reason why creating more content for your site usually results in more organic search traffic. It’s a numbers game. The more content you write, the more keywords you are likely to rank for. You might be familiar with the Pareto Principle, which says that 80% of your results will come from 20% of your efforts. How do you know which 20% of your content is going to drive 80% of your traffic?