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Setting Your Service Area on Google Business Profile

If you have a physically located business, you should undoubtedly have a Google Business Profile page for your company. Google Business Profile is an important piece of local SEO. Your Google Business Profile page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and […]

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Talking YouTube Marketing on the Honest eCommerce Show

Recently, I sat down with Chase Clymer and Annette Grant of the Honest eCommerce podcast to talk about using YouTube videos to reach more customers. Chase had reached out to me, because he saw what I was doing with my YouTube channel, and very graciously asked me to share those insights with their audience. The […]

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Did the Google Search Quality Raters Visit Your Site?

What are the Google Quality Search Rater Guidelines? They are a checklist given to Google independent contractors, who are tasked with scoring the search results that Google returns for certain search phrases. If you want to see the Search Quality Rater Guidelines, there’s a link here. They were last updated publicly on July 20, 2018. […]

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“We Have 100 Google Reviews, But We’re Not in the 3-Pack Map?”

I saw an interesting question recently: a mattress company with over 100 Google reviews wants to know why they don’t come up in the 3 pack map. When they search for mattress company related keywords close to their location, the Google 3 pack map shows businesses farther away. These other companies have far less Google […]

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Should You Change the Publish Date of a Post for SEO?

Today’s question is, “What criteria does Google look at when they are trying to figure out the last time a blog post or article was updated?” “I have some blog posts that need updating. Some need a few tweaks. Others need major overhauls.” “But I need to know what they are looking for when reconsidering […]

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