What is searcher intent? Searcher intent is the task that a user wants to accomplish at the end of a Google search. By pattern matching what’s already ranking, we increase the probability a given page will rank higher.
Searcher Intent and SEO: The Invisible Ranking Factor
Why Green Dots in Yoast Aren’t Moving Your Rankings
If your website is built on WordPress, you have probably used the Yoast SEO plugin. Yoast SEO is the number one SEO helper plugin for WordPress, (and they also have a module for Drupal). Here’s how it works. For each page or article you edit, you set a focus keyword phrase. Yoast SEO gives you […]
How To Do a SEO Audit
We want to show you how we do our SEO audits, because there is power in sharing information, and because most of our competitors won’t be anywhere near this thorough in their own “SEO audits”. Step by step breakdown of what we look for when auditing a website.
3 Ways to Optimize Images for SEO
Optimizing images for SEO often gets overlooked. We look at three things you should do for every image that you use on your website, and how each of these things can improve your SEO and user experience.
How Reviews and Reputation Affect Local SEO
Reviews, and the reputation of your business, play a huge role in your SEO. For local SEO in particular, Google reviews, Yelp reviews, and industry specific reviews affect your rankings in your city. Some of you that I’ve talked to were surprised to hear that your Yelp reviews have a direct influence on your Google […]
Do WordPress Tags Help SEO?
WordPress is currently the world’s most popular content management system (CMS), a fancy say of saying it’s a platform for building websites. If you have a blog on your WordPress site, you can label the posts with different categories and tags. These are ways to sort the articles into taxonomies, so people can find more […]
YouTube Hashtags: What You Need To Know
YouTube hashtags are a new feature for video creators on YouTube. The hashtags appear above the video title when you are watching an individual video. How do you get hashtags on your YouTube videos? Put the hashtags in the video description and save it. You can have up to three hashtags in a video. When […]
What You Need To Know About Mobile-First Indexing
Google is rolling out mobile-first indexing to all websites in July of 2018. This means that Googlebot will crawl and index the mobile versions of your web pages, and list those in search results. Here are all the things you need to know about mobile-first indexing, and how it will affect your SEO going forward.
Does Buying Extra Domain Names Help SEO?
Today’s question: if you buy extra domain names and point them at your main website, does that improve your SEO? In most cases, pointing extra domain names at your website won’t do anything. However, there are some reasons you might want to do this anyway. We’ll look at why and when buying extra domain names […]
The Biggest Misconception in SEO
What’s the biggest misconception in SEO? Perhaps, it’s the belief that creating great content is the beginning and end of SEO. Let me say, there’s simply no way you will rank well without great content. But there’s a lot more to the equation than “writing great content, and they will come.”