Recently, I had a client ask me an intriguing question. I’m putting together an article explaining the difference between [two different things in their industry]. If I were to link to my competitors, will that help or hurt my search ranking? I suspect it will boost the competition, but no big deal. This is an […]
“If I Link to Competitors, Will it Hurt My SEO?”
How Does Quality Content Affect SEO?
When it comes to SEO, we’ve all heard the adage, content is king. But how important is quality content to your SEO rankings? Google went on record in March 2016 that saying the most important search ranking factors are quality content, back link profile, and machine learning. But what determines quality content? What Google says […]
The Guide to SEO Friendly URLs
The URL, or web address of the page is an often overlooked component of SEO. Today, we’ll look at how to create SEO friendly URLs. Once you get past great content and a quality back link profile, SEO comes down to a lot of little things. The URL structure of your website and your web […]
The Meta Description and its Role in SEO
The meta description is the 160 characters of text below the title tag and URL in search engine results. The meta description is there to tell the story of the page, and should be written to convert searchers into people to click on your results. The most interesting search results are the ones that get […]
Title Tag SEO: Optimizing Titles For Better Ranking
What is the title tag and why does it matter for SEO? The title tag is the headline that appears in a search result. Also, the title tag appears in your browser tab when you are viewing that page. The title tag is meant to be a concise representation of what a web page is […]
Back Links and SEO
No discussion of SEO would be complete without it talking about back links to your site. Google has gone on record saying that on-page content, back links, and machine learning are the three most important factors in search rank as early as March 2016. For those who don’t know, let’s talk about what back links […]
301 Redirects and SEO
What are 301 redirects? A 301 redirect is a when you forward an old web address to a new one. For instance, let’s say you have a page on your site with a URL of http://example.com/contact-us, but you want to change it to a more SEO friendly URL http://example.com/contact. You would use a 301 redirect […]
Website Content Audits
Website content audits are a critical part of web governance. Larger sites can benefit the most from a content audit, as they are the most likely to have thin or outdated content. During a content audit, we take a full inventory of the pages on a site and evaluate whether they will be improved or […]
Content Planning for Your Website
Now that you’ve done all your keyword research and have plenty of ideas of what to write about, now comes the hard part. Creating content and sticking to the content schedule is the most difficult part of any SEO efforts. As we talked about before, it takes time to develop a voice for your business. […]
Solved: Firefox Font Weight Renders Too Bold
Every web browser has it’s quirks. In Firefox, some fonts render as bold when they should render at a normal font weight. How do you fix it when the Firefox font weight renders too bold? There are some CSS rules you can add that will fix the problem.