Each year, I do a year in review post, so I can document the progress of my business, and look back and reflect on what’s happened. As a marketer, I feel it is important to chronicle what is working, and what isn’t. But this also lines up with one of our Core Values — transparency. […]
Today, I’m going to tell you the story of two companies. Company A and Company B were both founded in the same year, and sold a similar product line. Both companies went trade shows, built a distributor network, and were making sales calls every day. Each company had a decent looking website when they launched, […]
Google has said publicly that two of the most important SEO ranking factors are the content of your website and the link profile of your website. Links from other websites to yours have been as a proxy for site authority and relevance by search engines for many years. In order for incoming links to have […]
It’s frustrating when you create great content, but the SEO gods aren’t smiling on your website. Here’s a guide of what to look for when your best content isn’t ranking.
Recently, I had a chance to do a presentation for the Nevada County Online Meetup. This was a deep dive on SEO, which included a presentation, and answering questions from the audience, during a lunch and learn. Fortunately, this presentation was videotaped for posterity, and is available on the NCO YouTube channel. What I wanted […]
What is searcher intent? Searcher intent is the task that a user wants to accomplish at the end of a Google search. By pattern matching what’s already ranking, we increase the probability a given page will rank higher.
If your website is built on WordPress, you have probably used the Yoast SEO plugin. Yoast SEO is the number one SEO helper plugin for WordPress, (and they also have a module for Drupal). Here’s how it works. For each page or article you edit, you set a focus keyword phrase. Yoast SEO gives you […]
We want to show you how we do our SEO audits, because there is power in sharing information, and because most of our competitors won’t be anywhere near this thorough in their own “SEO audits”. Step by step breakdown of what we look for when auditing a website.
Optimizing images for SEO often gets overlooked. We look at three things you should do for every image that you use on your website, and how each of these things can improve your SEO and user experience.
Reviews, and the reputation of your business, play a huge role in your SEO. For local SEO in particular, Google reviews, Yelp reviews, and industry specific reviews affect your rankings in your city. Some of you that I’ve talked to were surprised to hear that your Yelp reviews have a direct influence on your Google […]