This is a question I see every week in SEO forums. Should you pay to have someone create a Wikipedia page for your company? Many online marketers believe that having a Wikipedia article will help boost your SEO. My advice is, unless you are a national or international company, hold off on that. Wikipedia has […]
Today I’m answering a great question that I saw in an SEO forum, “Can you do SEO without paid SEO tools?” When we say, “paid SEO software”, it refers to tools like Ahrefs, SEMrush, Moz Pro, Majestic, Mangools, and many others. I believe that you can do SEO without any tools except for Google itself. […]
What are the Google Quality Search Rater Guidelines? They are a checklist given to Google independent contractors, who are tasked with scoring the search results that Google returns for certain search phrases. If you want to see the Search Quality Rater Guidelines, there’s a link here. They were last updated publicly on July 20, 2018. […]
I saw an interesting question recently: a mattress company with over 100 Google reviews wants to know why they don’t come up in the 3 pack map. When they search for mattress company related keywords close to their location, the Google 3 pack map shows businesses farther away. These other companies have far less Google […]
Today’s question is, “What criteria does Google look at when they are trying to figure out the last time a blog post or article was updated?” “I have some blog posts that need updating. Some need a few tweaks. Others need major overhauls.” “But I need to know what they are looking for when reconsidering […]
Social media colors in HEX and RGB for 48 top brands, including Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat, Reddit, Twitch, and more social platforms.
People want to embed YouTube videos on their website, but don’t want competitor videos showing in “Recommended Videos” at the end of the video play. YouTube changed embeds in 2018, to where you can no longer disable recommended videos from appearing after a video finishes playing. They want people to keep watching videos as much […]
In certain cases, Google will rewrite your title tags and meta descriptions in search results. We look at some reasons the Google algorithm will choose to do this.
I want to talk about a thread I saw in one of the Reddit SEO channels, a question about the ROI of a mobile-friendly website. This is a paraphrase of what the original poster asked, but it went something like this. “Our website is not mobile-friendly right now. If we make our website mobile-friendly, how […]
For the past couple of years, we’ve been working closely with manufacturing, industrial, and blue-collar SEO clients. There are three factors which don’t get talked about, which help determine the success of any SEO campaign. Now, these aren’t factors like quality content, incoming back links, or user experience design — what we call the three […]