Design is one of the three legs of the table that makes your marketing platform stand. The other two are quality content and UX/development. In this article, I’d like to offer evidence that design has an effect on your SEO.
Here’s something I noticed when trying to redirect a PDF URL to a new URL. On most servers, using .htaccess redirects, or even redirect plugins, have no effect, because most servers are configured to resolve directly to the PDF URL. Here’s how you can fix that on Apache servers.
The only thing that is constant is change. Especially in web development. But the biggest change that Lockedown Design went through in 2017 was to pivot our core offering. In previous years, (see 2013, 2014, 2015, and 2016), the business model was primarily WordPress development in exchange for money. During the first five years, I […]
Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]
Incoming links from sites that are closely related to yours are weighted more heavily than links from random, unrelated sites. Ten years ago, you could move the needle on SEO by amassing large numbers of back links, and the source of links pointing at your website didn’t matter as much. Today, search engines look at […]
Your website is the foundation for your online marketing efforts. As a growing company, you re-evaluate your website periodically to make sure it is serving your business objectives. One question you should be asking your partner web agency is, “How will you measure the ROI of a website redesign?” I believe that any website redesign […]
You’ve heard it said, “it takes three legs to make a table stand”. Similarly, your website, your most important marketing asset, also takes three legs to stand. The three legs I’m talking about are content, design, and development/UX. Much as a table lays flush with three legs, your website needs these three pillars to properly […]
Today I’m going to call out one of the biggest problems that I’ve seen in the web agency space. This is the pattern that I’ve seen I repeated in many places, and something that should cease immediately. Instead of collaboration between web agencies, oftentimes we see the siloing of different agencies, and the lack of […]
The #1 question we hear when it comes to single page website SEO is, “Can you rank multiple search terms on a one page website?” Or in other words, how many search terms can you rank a one-page website for? Ranking a on page website for a few closely-related search terms should not be a […]
This is a code snippet I used recently for a custom WordPress theme I built for a client. The client was getting their site redesigned in part because they wanted to be found in Google, and in part because it was time for a re-branding. This specific custom post type had it’s own category taxonomy. […]