Running a successful SEO campaign is about having a process in place just as much as it is about familiarity with the technology. Many web professionals view SEO as a market opportunity, or an add-on to their services. That said, SEO takes a unique set of skills, compared to traditional web design. Just as in […]
Running A Successful SEO Campaign
The Long, Creative History of Content Marketing
When you hear someone talk about content marketing, you probably conjure up thoughts of blogging. Maybe you’re even picturing filming videos for YouTube, or starting a podcast. But what if I told you that content marketing is much older than you think it is? What if I told you that things you never even considered […]
Content Marketing Positions You As An Industry Expert
Content marketing is a customer acquisition strategy that most businesses know about but few take advantage of. (If you’ve never heard this term before, content marketing generally refers to blogging, videos, podcasting, and even print.) Content marketing works by positioning your business as an expert in your industry. When your prospects are looking for information, […]
Setting Clear Expectations For Work Performance
Businesses of every size value high performing employees. Savvy businesses spend a lot of time thinking about what characteristics their company culture should exhibit. The ultimate goal is to hire the most talented employees, who are self-starters, and take ownership of their work and any problems they encounter. But hiring is not a perfect process, […]
Local SEO Tools: BrightLocal.com
Local SEO is of prime importance to service based businesses looking to increase their qualified leads in a metro area. There are some great local SEO tools that I use for myself and local clients, to help find areas of improvement. Recently, I was turned on to BrightLocal.com, which is one of the most comprehensive […]
Prevent Google From Crawling Old Sitemaps
As our websites mature, we often move from doing things one way to a different, more efficient way. But sometimes, the footprint of how our site used to work remains behind. Recently, I had a client come to me with a most intriguing problem. They had a large e-commerce site, that had gone through many […]
Google Needs to Crawl CSS and JS Files on WordPress Sites
Updated November 17th, 2020
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Did you get an email from Google Search Console, telling you Googlebot cannot access CSS and JS files on your site? If you have a WordPress site with a robots.txt file, this may be the cause. Up until July 28th, 2015, it was common for Google to crawl WordPress sites with a robots.txt file that […]
Change Return To Shop Link In WooCommerce
WordPress currently powers over 43% of all websites. The most popular e-commerce plugin on WordPress is WooCommerce, by a wide margin. So it’s natural that you might to modify some of the user interface copy that comes with WooCommerce out of the box. Recently, a reader asked how would you change the Return To Shop […]
Code Highlighting via Prism.js
Every once in a while, I share code snippets or development tutorials on the blog. Up until recently, I was using a plugin to handle code highlighting. (That’s where the code blocks have their own fancy code styling.) But then I discovered my plugin was causing a conflict with another part of my site, so […]
What Makes a Design Portfolio Effective?
There’s a malady that’s common in many web design portfolios. They are filled with images of the finished design artifacts, but they don’t elaborate on whether or not they actually solved their client’s problem. In many cases, they don’t even address the reasons why each client was prompted to seek out professional web design in […]