The only thing that is constant is change. Especially in web development. But the biggest change that Lockedown SEO went through in 2017 was to pivot our core offering. In previous years, (see 2013, 2014, 2015, and 2016), the business model was primarily WordPress development in exchange for money. During the first five years, I […]
2017 Year in Review
Does Brand Recognition Affect SEO?
Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]
Topically Relevant Back Links and SEO
Incoming links from sites that are closely related to yours are weighted more heavily than links from random, unrelated sites. Ten years ago, you could move the needle on SEO by amassing large numbers of back links, and the source of links pointing at your website didn’t matter as much. Today, search engines look at […]
How Does Your Agency Measure the ROI of a Website Redesign?
Your website is the foundation for your online marketing efforts. As a growing company, you re-evaluate your website periodically to make sure it is serving your business objectives. One question you should be asking your partner web agency is, “How will you measure the ROI of a website redesign?” I believe that any website redesign […]
The Three Legs of the SEO Table
You’ve heard it said, “it takes three legs to make a table stand”. Similarly, your website, your most important marketing asset, also takes three legs to stand. The three legs I’m talking about are content, link profile, and overall design and UX. Much as a table lays flush with three legs, your website needs these […]
The End of Agency Siloing: Collaboration Between Web Agencies
Updated March 7th, 2021
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Today I’m going to call out one of the biggest problems that I’ve seen in the web agency space. This is the pattern that I’ve seen I repeated in many places, and something that should cease immediately. Instead of collaboration between web agencies on joint projects, oftentimes we see the siloing of different agencies, and […]
Single Page Website SEO: Can I Rank for Multiple Search Terms?
Updated March 11th, 2021
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The #1 question we hear when it comes to single page website SEO is, “Can you rank multiple search terms on a one page website?” Or in other words, how many search terms can you rank a one-page website for? Ranking a on page website for a few closely-related search terms should not be a […]
Output Taxonomies List for Custom Post Type by Post ID
This is a code snippet I used recently for a custom WordPress theme I built for a client. The client was getting their site redesigned in part because they wanted to be found in Google, and in part because it was time for a re-branding. This specific custom post type had it’s own category taxonomy. […]
“If I Link to Competitors, Will it Hurt My SEO?”
Recently, I had a client ask me an intriguing question. I’m putting together an article explaining the difference between [two different things in their industry]. If I were to link to my competitors, will that help or hurt my search ranking? I suspect it will boost the competition, but no big deal. This is an […]
How Does Quality Content Affect SEO?
When it comes to SEO, we’ve all heard the adage, content is king. But how important is quality content to your SEO rankings? Google went on record in March 2016 that saying the most important search ranking factors are quality content, back link profile, and machine learning. But what determines quality content? What Google says […]