Keyword stuffing your business name on Google Maps and your Google Business Profile may seem like a shortcut to SEO, but it will cause more harm than good.
Here are articles that this author has written for LockedownSEO.com.
In November 2022, I’ll have reached a milestone many people do not reach, a decade of being in business. Most small businesses don’t make it to the five-year mark, and web design, digital marketing, and SEO is particularly competitive. It is good for the soul to reflect on the highs and lows of running a […]
You may have heard a high bounce rate will hurt your SEO. This article will present evidence suggesting that most likely, bounce rate has nothing to do with SEO. Contrary to what some SEO consultants will tell you, Google has not used bounce rate as a SEO ranking signal for a long time, if ever. […]
On August 18th, 2022, Google announced their Helpful Content Update on the Google Search Central Blog. This update will be rolling out over the next two weeks, and it appears to target low-quality content for possible demotion. Google’s announcement says they want to “better reward content where visitors feel they’ve had a satisfying experience, while […]
No one said running a website was easy. In fact, running a website successfully may be one of the hardest things you ever do. Depending on what statistics you go by, between 175 and 380 new websites are created every minute. That’s a lot of competition. Even if you go back more than a decade, […]
Semantic HTML is the basis of a well structured website. With the proliferation of visual web page building tools, it can be easy to use headings for presentation insured of structure. There are pragmatic reasons to focus on creating websites and web pages that are both semantic and HTML valid according standards of the World […]
There is SEO risk to renaming your business, company, or ongoing serialized creative work (like a podcast). The issue is you are renaming your “entity”, and there is always the possibility Google may treat this as a brand new “thing” in the Knowledge Graph. What is the Knowledge Graph? Entities in Google are proper nouns […]
Google announced they are sunsetting the Google Analytics Universal Analytics on July 1, 2023. Users should set up Google Analytics 4 properties now to ensure data collection. This also means that historical data for Universal Analytics may not be accessible after the July 2023 date. Now is the time to create a Google Analytics 4 […]
I couldn’t figure out why some of my most popular videos on YouTube were getting thumbs down. Turns out, the titles and thumbnails were not matching what people expected to see. My videos were showing up for searches in YouTube, but the search intent of the viewers didn’t align to the video content. So, what […]
One of the SEO questions we commonly hear is, “Can the speed of your website affect SEO?” As of August 2021, Google indicated that as part of the Page Experience Update, certain factors that correlate with a fast loading site would be considered in ranking. These Core Web Vitals that you should pay attention to […]