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Author: John Locke

John Locke is an SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his SEO agency, Lockedown Design.

Why Creating More Content Will Improve Your Search Traffic

There’s a practical reason why creating more content for your site usually results in more organic search traffic. It’s a numbers game. The more content you write, the more keywords you are likely to rank for. You might be familiar with the Pareto Principle, which says that 80% of your results will come from 20% of your efforts. How do you know which 20% of your content is going to drive 80% of your traffic?

3 Things Manufacturing Companies Must Understand About SEO

If you’re competing against industrial brands that existed decades before the internet, you probably have an uphill battle. Newer companies generally don’t have as strong a brand as older companies. By improving your website in specific ways, you stand a better chance of winning the long-term battle for search results, rankings, and search traffic.

2017 Year in Review

The only thing that is constant is change. Especially in web development. But the biggest change that Lockedown Design went through in 2017 was to pivot our core offering. In previous years, (see 2013, 2014, 2015, and 2016), the business model was primarily WordPress development in exchange for money. During the first five years, I […]

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