Avatar for John Locke

Author: John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.

Here are articles that this author has written for LockedownSEO.com.

Google Announces Helpful Content Update

On August 18th, 2022, Google announced their Helpful Content Update on the Google Search Central Blog. This update will be rolling out over the next two weeks, and it appears to target low-quality content for possible demotion. Google’s announcement says they want to “better reward content where visitors feel they’ve had a satisfying experience, while […]

Google Shutting Down Universal Analytics July 1, 2023. How to Switch to GA4

Google announced they are sunsetting the Google Analytics Universal Analytics on July 1, 2023. Users should set up Google Analytics 4 properties now to ensure data collection. This also means that historical data for Universal Analytics may not be accessible after the July 2023 date. Now is the time to create a Google Analytics 4 […]