Avatar for John Locke

Author: John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.

Here are articles that this author has written for LockedownSEO.com.

Google Shutting Down Universal Analytics July 1, 2023. How to Switch to GA4

Google announced they are sunsetting the Google Analytics Universal Analytics on July 1, 2023. Users should set up Google Analytics 4 properties now to ensure data collection. This also means that historical data for Universal Analytics may not be accessible after the July 2023 date. Now is the time to create a Google Analytics 4 […]

Talking Google’s Long Term Thinking on The WP Minute

Recently my colleague Matt Medeiros, invited me to contribute a piece to his new project, The WP Minute. I wanted to share some observations on the long term direction that Google has had for it’s organic ranking algorithm. Specifically, I wanted to look at statements that the then-CEO of Google, Eric Schmidt, made in 2008 […]

“Another Business Appears in Google For Our Company Name?”

An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]