Search Results for: core update

Dublin Core Markup: Specialized Structured Data

In Part One of our miniseries on metadata, we examined Schema.org. In part Two, we looked at microformats. Today, we’ll close this series by looking at Dublin Core. The Dublin Core Metadata Intiative (DCMI) first began in 1995 in Dublin, Ohio. Since 2000, it has been used alongside other specialty markup languages, such as RDFa. […]

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Did Your Keyword Rankings Drop? Rethinking The Ranking Algorithm

When your rankings suddenly drop in Google, do you immediately think it was an algorithm change? Or that you got a Google penalty? The reality is, Google is starting to figure out what the majority of people want to find when they type in a given search query. This is why the Google representatives say […]

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Glossary of Web and SEO Terms

Search engine optimization (SEO) has its own terminology, jargon, and abbreviations. In an effort to speak clearly, and help teach learning SEO practitioners, we’ve assembled a list of definitions and terms you should know. This SEO glossary contains a sizeable number of expressions and definitions that an internet marketer should know. Learning these terms and […]

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Outranked by Websites with a Weak Backlink Profile?

One thing is certain in SEO: outranking your competition can be difficult, especially for a relatively new site. It’s outright perplexing when competitors with spammy and weak backlink profiles comfortably sit above you in the search results. There’s no need to get agitated at your competitor’s seemingly easy success. In the context of SEO, there […]

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How Does User Experience Help SEO?

SEO is mainly encompassed by three overarching factors: creating quality content, earning relevant backlinks, and an optimal user experience. However, most SEO practices overlook the importance and necessity of user experience (UX) as a key element of Google’s ranking algorithms. Link-building and optimizing content are integral but inadequate on their own. All three factors must […]

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Businesses Should Own Their WordPress Plugin Licenses

Today we’re discussing one specific scenario that that hurts business websites. This is when WordPress website owners don’t own the plugin licenses for their site. For those of you who don’t know what that is, many CMS like WordPress have “plugins” that extend the core site functionality. Some plugins are free, and some are paid. […]

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