Blog: Business Strategy and Entrepreneurship
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2020 Year in Review

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

2020 was not a typical year, at least for many of us.

There was a lot going on, including COVID, worldwide social issue movements, civil unrest, and a stressful election year in the US.

Most agency and business owners were facing tough challenges, due to the pandemic, supply-chain lag, market uncertainty, social upheaval, and isolation.

Like many of you might have felt, this year was at times good, and other times bad.

This year ended on a good note for myself. I know for some people out there, it didn’t go down like that.

Many of us had to manage our energy just to get through the year. This post is here to say, you were not alone.

I write this year in review every year, and you can go back to see entries from 2019, 2018, 2017, 2016, 2015, 2014, and 2013. This helps me chronicle my journey in digital marketing and web design, so I can remember how far I’ve come.

It’s good to reflect on what’s come before, because it’s easy to only see things through the lens of today.

Here were the highs and lows of the year, and everything that happened with Lockedown Design & SEO, and myself.

Business Was Good

Revenue-wise, it was my all-time best year to date. That felt good, because it took a lot of work to get here.

It feels like the business turned a real corner with predictable revenue and lead generation. Even with COVID going into 2021, there are more good projects in my pipeline than at any other time during the last eight years.

There are exhilarating web design and SEO projects lined up for 2021, so I feel very optimistic.

Many businesses on my client roster had record years for revenue. Others in industries hit hard by COVID—they stood tall and got through the worst of it, while many of their competitors crumbled. (Their words, not mine).

It is humbling to hear about what a large impact good online marketing and SEO can have on a business, their owners and management, and their employees. If we’re doing our job as digital marketers correctly, we’re helping many others in the economy thrive. I am grateful that so many businesses put their trust in me to help them grow, and happy I am able to help them achieve their goals.

You can read some selected case studies here to see the positive impact we’re making for industrial businesses.

OK, Time for Melancholy Stuff

Like I mentioned before, 2020 was rough on many people in different ways. For me personally, I went through an amicable, yet heart-wrenching divorce with my partner and best friend of thirteen years.

Our marriage had problems going back to to the summer of 2019, and things were not going to get better. My ex had personal demons from her past re-emerge. I wish her no harm, and I hope she gets the help she needs in the near future.

For me, I am taking this time to reflect on my own journey, and deal with my own issues.

Long story short, I’m in a good place, and moving forward with a sense of purpose.

Back to Positive Stuff

I didn’t blog a whole lot this year for my own site, due to various reasons. Some of the services I’m offering now took some time away from written content creation. There was plenty of work coming in, so I stayed busy, but my blogging schedule took the hit. However, I kept consistent with putting out videos for my brand’s YouTube channel. Many new clients found me in 2020 due to YouTube, so that will be a place I continue to put time into in 2021.

Also, I was part of the deep bench of panelists on the WP-Tonic Friday podcasts, as I have been since 2014. Big props to Jonathan for hitting 500 episodes, and the rest of the awesome panelists (Sallie, Spencer, Steven, Tobey, Heather, Vito, and more) in 2020.

Lots of Gratitude

As I said almost six years ago, being able to work and create my own destiny is something I will always be grateful for. My heart goes out for the businesses that, through no fault of their own, had setbacks that they could not overcome. There’s not always easy answers, and sometimes, it’s about living to fight another day.

This year I reaffirmed, I want to see the businesses on my client roster each build an empire of their own.

Similarly, for my trusted allies in the digital marketing space, I want to see them succeed and thrive. As individuals, and as collective units, we have more power than we sometimes realize.

What’s Next?

In 2021 and beyond, I want to continue to help people through SEO, sharing my working knowledge, and by being a positive force for good.

2020 was a year of ups and downs for many of us. Let’s continue to show up in 2021 the rest of the decade, and do good for the people in our local and virtual communities. Until next year’s review, peace.

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

4 comments on “2020 Year in Review

  1. Hey John,
    I’m truly sorry to hear about your divorce and wish you both well as you move forward. My divorce (14 years married) was amicable, but I know it’s still not an easy process…

    Glad to hear it was such a good year business-wise. It’s nice to see years of hard work paying off! Here’s to your continued progress and accomplishments in 2021!

    1. Thanks for your empathetic words, Carrie. My divorce was also amicable, sometimes things change and that’s all there is to it. This is my third, so the process has been easier, though it’s never easy.

      Glad to see you re-emerging and moving forward as well. I know you are living your best life and doing amazing work. May 2021 be all about that forward progress.

      – John

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