I saw an interesting question recently: a mattress company with over 100 Google reviews wants to know why they don’t come up in the 3 pack map.
When they search for mattress company related keywords close to their location, the Google 3 pack map shows businesses farther away.
These other companies have far less Google reviews than their company. One thing they reveal is that they deleted their Yelp page, because in their words, “Yelp are extortionists”.
There are a few things that could be happening here.
1. Deleting Your Yelp Page WILL Hurt Your Local SEO
You’ve heard us say time and again, there is no local SEO search results page that is not affected by Yelp. Google doesn’t go only by the reviews on their own platform. They also use reviews and the profiles from other neutral, third-party platforms.
This means Yelp, and industry-specific review sites, and well as Facebook, BBB, YP.com, and numerous others.
One thing to look at is whether you show up in “Show More Results” – the map results that are after the top three. If you are there, it’s probably not the review count.
Google Maps and the 3-pack map favors proximity and reputation. If you are doing a location modified search (aka “city” + “your service”), these results usually show businesses closer to the center of the city (Downtown).
2. Is Your Signage Visible?
Another possible thing that could be happening is the GoogleCar which captures the Street View of your building can’t see your business signage.
Google Maps / Google Business Profile looks for storefronts, and looking for a visible sign that designates a business.
Why else do you think they make you click on pictures of storefronts in CAPTCHAs? They are training the Artificial Intelligence to identify commercial buildings vs residential buildings.
If Google sees a building, but it can’t see a sign that indicates it is a business, then that can also affect your rankings in Google Maps. If possible, make sure your company logo or signage is visible from the street, and the GoogleCar will drive by and get that information every so often. An alternative is to take a photo of your storefront or front door with the visible signage.
3. Check Your NAPW Citations
The third thing this can cause a lower Google Maps ranking is inconsistent citations. These are profiles of your business that mention you Business Name, Address, Phone Number, and Website — aka NAPW citations.
If you have moved locations at any time, there may be sites that still list your old address. This can cause Google’s algorithm to “doubt” the validity of the current information. Yo can check the consistency of your citations using a tool like Moz Local, and fix the citations using tools like Yext, Moz Local, Whitespark, or BrightLocal.
To conclude, if you aren’t seeing your business in the 3 pack map, and you are searching close to your location, check to see if you have the same social and review profiles that your competitors do (and make sure you have a Yelp profile). Check the NAPW citations of your business for consistency. Lastly, make sure Google Business Profile has a clear photo of your storefront and signage.